SaaS'y Benefits

SaaS or Software-as-a-Service as it is coined is the ability of a external service provider to provision a business service over the internet so that it can be consumed remotely by (mostly) enterprise organizations. The luring drivers for running software as a service stems from its propositions of the ability of a external service provider to apply economy-of-scales for either IT operations or applications to offer better 'benefits' to the consuming organization. benefits such as cheaper costs, high availability and better scalability are promised and seemingly delivered.

Non-SaaSy Enterprise (Business as Usual):
In fact, since IT spend happens to be one of the key drivers which is driving the SaaS adoption, lets take a look at the average IT spend and the proportions of such spend broken down into line-items spread between the CAPEX (Capital Expenditure) and OPEX (Operating Expenditure) of the spend.

Here is a table on the cost breakups as per Gartner's survey on annual IT Staffing and spending:


70% of the IT spend comes from the OPEX per annum while only 22% comes from the CAPEX. Focusing on the OPEX, we can see that 32% of the OPEX is due to Internal Staff (which is also 22.4% of the whole IT spend) and around 21+17+14=52% of the OPEX coming from Hardware, Software and Telecom. here is a pie chart to display the breakdown.


Now this being the BAU (Business As Usual) cost break downs, how would making your business SaaS'y benefit your bottom line?

Benefits offered by SaaS Model
SaaS as defined is a outsourced model which allows services to be accessed through the internet remotely by the consuming organization. Saying this from a 'SaaS providers' perspective what are the benefits a provider can offer and how can the provider achieve the same? Some of the benefits proposed by the SaaS model are as follows:

• Service at Cheaper Cost
• Better SLA than internal IT (Scalability, Availability, Performance, Maintenance, Upgrades)
• Accountability

I would strongly advice the readers to read the Microsoft article titled "Architecture Strategies for Catching the Long Tail" to understand the intricacies on how these benefits are provided.

- Cheaper Cost: the SaaS providers can offer cheaper cost by employing what you call as a 'economy-of-scale'. A SaaS provider (based on the maturity scale he is in) does offer the same service to more than on customer. This allows the SaaS provider to share common utilities across multiple customers. This allows the provider to spread his cost across customers bringing down the overall cost of operation for the provider. The provider eventually passes on such cost reductions to the customer by charging lower for the Service.

- Better SLA: Similarly, the SaaS provider can employ clustering, grid computing or elastic compute cloud that is offered by some of the 'utility computing' enablers to leverage a managed and virtualized infrastructure to bring down the providers overall TCO (Total Cost of Ownership) of running his operations across customers. The economy of scales in virtualization of systems and elastic compute clouds (Amazon EC2) does offer exponential benefits as computing volume increases. This not only results in further reduction in cost of operations but also aids in better SLA offering. SLA's such as Availability, Scalability and Performance are inherent to such utility architectures.

- Accountability: Since SaaS providers play as external vendors, the legal obligations and contracts will implicitly be more stringent than the contracts with the internal IT. Also, Since SaaS providers are 'in business' selling the proposition to be profitable will have genuine interests to make the model equitable (I am not accusing the internal IT here). Saying this, the accountability also comes from the fact that the operational model of SaaS enables the consumer to get a metered/leased billing frequently (at the end of billing period) that allows a detailed break down on the usage of services. The service usage if subscription based is simpler to manage as against a 'transaction pricing' model. The transaction based pricing also refereed to as pay-per-use or pay-by-the-drink requires operational infrastructure available at the SaaS providers end which can enable such metering (more on this on further blogs). Such metered usage allows both 'throttling' of usage both by the consumer as well as the provider. A SRM (Service Relationship Management) office at the providers end will ensure constant support (with support SLAs) probably better than the internal IT (due to economy-of-scale again). All this ensures that "IT as a Business" is more realistic to run by being SaaS'y rather than trying to make the internal IT run there process as business.

Given these benefits, it makes sense to reduce the internal IT spend across the CAPEX and OPEX as shown and start considering IT as a 'service center' instead of a 'cost center'. The benefits of a reduced TCO as well of a higher ROI (being a service center) are seemingly guaranteed (again based on what maturity level of SaaS is being embraced and the overall IT policy). Rationalization of the IT Governance structure as well as obtaining executive sponsorships can be real hurdles for initiating the programs (as these benefits are not been qualitatively demonstrated by many vendors yet).

This said, Enterprise still needs to go through a paradigm shift in their operations to embrace SaaS into their ITEcosystem. Questions such as :

• Enterprise efficiency and operational changes for SaaS Vendor Management.
• Enterprise Integration of SaaS systems into strategic systems that are running internally.
• Integration and collaboration of SaaS systems across SaaS vendors.
• Enabling business process orchestration that is seamless across the IT Ecosystem.
  
• Regulatory Compliance rules for SaaS engagements.
  
• Enabling and Tracking of a 'Process Health Matrix' to monitor the overall benefits across enterprise IT ecosystem to see if transforming few LOB applications in to SaaS is not jeopardizing short/medium term goals of the enterprise.

etc... are some of the challenges that still needs to be addressed before getting on to the SaaS bandwagon.

The Long Tail of IT Spend

'The Long Tail' is a 'power law of distribution' used by statisticians to define a expanding market (in any given discipline that is) in terms of the economic and business model of the market. In fact the phrase 'The Long Tail' was coined by Chris Anderson (editor-in-chief) of wired magazine. In simple terms the long tail can be explained with a graph as follows:


This graph compares the total average IT spending of organizations of differing organizational sizes. Notice that the graph has a 'Big Head' with high amplitude but is immediately followed by 'The Long Tail' of lower amplitude (or spending) organizations. Though this graph is not 'explicit' in denoting that given the universe of discourse of all organizations which spends on IT, The top IT spending organizations ('The Big Head' of the curve) will still fall short of the collective 'volume' of IT spend that occurs on The Long Tail. This is seemingly true because the 'number' of organizations with a high IT spend are relatively (significantly) smaller than the overall 'number' of organizations who are spending on IT. In short, the spend volume of small number of high-spend companies is lower than the spend volume of large numbers of low-spend companies (huh).

This theory holds true in other areas as well. Ex. The Amazon business models. Amazon as a service provider over the internet can cater to this long tail of business easily compared to the brick-and-mortar bookstores such as barnes and nobel or borders. The 'easiness' comes by the virtue of offering the 'book store service' over the internet. As amazon does not have to maintain in-store inventory, it can almost have a large warehouse of 'all' kinds of books and deliver it directly (probably from the factory warehouse in some cases) to the consumer. The 'Top Sellers' which are relatively few in number makes the big head, compared to the rest of the non-top-sellers which makes up the Long Tail. In 2005, 50+ percent of Amazon revenues came from the Long Tail. The last I checked (in 2007) this number was at 25+% (percentages are deceiving in the way you read them).

Here is another graph that explains the long tail of music industry that depicts the average number of plays per month for music available in Walmart and Rhapsody.

Coming back to the point of the Long Tail on IT spend, there seems to be a burning question (mostly as i see it) that needs to be answered about

"identifying business models that can be considered to solve the reduction in costs of IT operations in any enterprise (whether its part of the Big Head or the Long Tail)."

Before answering that question, its worth taking a brief look at the SMB (Small and Medium business thats part of the long tail) market which makes up the IT Spend accounting to 150B$ (Yes thats estimated at 150 Billion Dollars as per IDC).


Its also worth reading the article titled 'The IT Market’s $150B SMB Long Tail', published by Frank Gens who is a senior VP of research at IDC.

Seemingly, both in the above article and also mostly elsewhere the answer to the question seems to lie in SaaS (Software as a Service). But can SaaS really answer the question to cater to the SMB long tail?... It remains to be hypothesized...